Every day, as you’re scrolling through your Facebook newsfeed, checking your email, or searching to find something on Google, there are hundreds of business owners who are throwing out “hooks” with a goal to grab your attention long enough that they can tell you their story.
The hook are the headlines, images, ad videos that we put in front of our dream customers wherever they are congregating, with a goal to capture their attention just long enough that we can tell them our story.
I call these hooks “Enquirer Interrupts” Because they remined me of being at the grocery store and walking through the checkout stand, where one of the headlines from the tabloids grabs my attention. Your job online is almost the same. You are going to the busiest places online, where your dream customers are congregating and throwing out dozens of hooks, with a goal to capture the attention of those people, just long enough that you can tell them a story, and then make them a special offer.
The hook doesn’t provide any value by itself, but it grabs attention for the story, and each story could have dozen of different hooks.
Every story you put into the market has dozens of potential hooks that you could be throwing out. We never know which ones will grabs your market’s attention, so it’s important that we keep throwing out hooks until you find the ones that effectively hook your dream customer.
Hook , Story, Offer. After you know who your dream customers is, and you’ve identified where they are congregating, this is the bait that will get them to come into your world so you can serve them and change their lives with the business that you’ve built. This leads us to the last step in the secret formula, which is the result What is the big result that you are trying to get from them? In the next part, we will be talking about the value ladder, which will give you the ability to serve these dream customers at a higher level while you make more money doing it.
I hope that reading this blog has been a great investment of your time. But no matter how good you make the blog, it can never be as good as having me or my team work with you personally on your webinar, stories, and presentation. If you’d like to work more closely with us to develop your expert business, I invite you to email me:
After you email me, I will personally set up a time with you to see if you’re a good fit to work together. I’m a big believer that money follows speed. Don’t let this opportunity pass you by — let’s get your message out to the world.
I am also going to invite you to my private Facebook group of fellow people who have created not only a great deal of wealth but they are also living the life of their dreams. You can meet others who are in this process and can share their stories with you. Join us at
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