The #1 Story Formula You Can Use For Anything
Have you ever heard a story that really got your attention and kept you totally captivated for anywhere from a couple of minutes to a couple of hours?
Have you ever read a book that you just couldn’t put down until you finished it?
Is there a movie you love, and you keep watching over and over again?
And have you ever heard a sales story so compelling that you had to buy that product even though you weren’t sure you even needed it?
If you answered YES to any of these questions, it might be because what really hooked you was the #1 story formula!
The reason you felt so enticed by the story — whether it was a book, a movie, or sales copy — is because the creators used a formula called the Hero’s Journey!
I’ve discussed this in my Mindset and Money podcasts.
Here’s how it works:
Everybody is looking for formulas and blueprints. But if you want to tell a great sales story, you need to learn how to tell the “Hero’s Journey.”
This journey can be about:
• A product
• A situation
• A group of people
The Hero’s Journey is like the Swiss Army app of stories that works every time because it reaches people’s hearts. It’s hard-wired into the human psyche to feel emotion when you hear a compelling story!
This is the pattern you should follow to create a story any time you need one.
After all, the Hero’s journey is all about an honest representation of your product or service that will touch people’s emotion. People want to hear about the real thing going on behind the scenes.
The Hero’s Journey In a Nutshell
• Everything is basically okay
• Something happens to change everything
• Things go from bad to worse
• Things hit rock bottom
• There’s a discovery made
• There’s a resurgence / resurrection
• There’s a movement to a whole, better reality
The Hero’s Journey is a formula that can make a huge difference in your ability to sell all kinds of stuff. If you want to increase the magnetism of your stories, you should:
• Learn how to tell a story
• Use emotion to your advantage
• Be transparent about what you’re selling
You can check out the https://anchor.fm/secretwealthcreators
where I draw out the picture of how this formula works, with examples you already know. By following these cool examples, you can learn how to tell a Hero’s journey like a pro for your own business.
I hope that reading this blog has been a great investment of your time. But no matter how good you make the blog, it can never be as good as having me or my team work with you personally on your webinar, stories, and presentation. If you’d like to work more closely with us to develop your expert business, I invite you to email me:
After you email me, I will personally set up a time with you to see if you’re a good fit to work together. I’m a big believer that money follows speed. Don’t let this opportunity pass you by — let’s get your message out to the world.
I am also going to invite you to my private Facebook group of fellow people who have created not only a great deal of wealth but they are also living the life of their dreams. You can meet others who are in this process and can share their stories with you. Join us at
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